Clare
Founded in 2018, Clare is a DTC interior paint company on a mission to disrupt and modernize the industry. In 2020 I joined its then-four person team, overseeing copy, content creation, and planning across all social platforms + the blog . I also managed community, growing the Clare Instagram account by 200%
Copy projects included: color naming, PDPs, site banners and pops ups, email marketing (including welcome and retention flows), organic and paid social, merch, loyalty program, original blog posts
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What
Content Manager (Copy, Social, and Editorial)
When
2020
social
content created for @clarepaint, including franchised and individual Instagram Stories, Guides, and organic feed posts + captions. I pitched ideas, wrote copy, and curated assets.
