theSkimm
As Creative Strategist at theSkimm, I owned the creative ideation for pre-sale RFP responses. Joined by cross-functional team members, we built customized content campaigns from theSkimm’s multi-platform product inventory. Placements included email newsletter features, social posts, audio integrations, video, web articles (interactive via Ceros), experiential, and more.
Not everything makes it to post-sale ☹, but here are some campaigns that did. Click for the full experience.
What
Creative Strategist
When
Dec 2021 - April 2023
Categories
All (Pharma, CPG, Retail, Beauty, Food & Beverage, Auto, Insurance, Finance, etc.)
Avocado Green Brands
Interactive article with hotspots and floor plan-inspired design.
Annovera
Live-taped comedy special with Whitney Cummings.
Google
Workplace benefits newsletter campaign.
Pfizer
Misinformation campaigns, featuring theSkimm’s first-ever TikTok creator partnerships.
Quility Insurance
Educational cross-platform campaign for first-time client with brand-provided expert.
Indeed
Multi-part newsletter series with timely job search tips.
Safelite
Native web articles with cross-platform promotion.
Let’s Get Checked
Cross-platform educational campaign anchored in theSkimm’s in-house product-testing franchise.
Oscar Mayer
A playful partnership made for morning people, turning theSkimm’s signature Daily Skimm newsletter on its head.