POPSUGAR
As an editor and content strategist at POPSUGAR, I worked with brands to tell stories and share products through KPI-optimized branded content campaigns at all budgets. In pre-sale, I pitched and packaged ideas for editorial, video, and social. In post-sale, I wrote article copy and contributed to every step of the creative execution—often including bespoke photoshoots, custom design work, and interactivity via Ceros.
Click each image to view the full article + experience.
What
Assoc. Beauty Editor & Content Strategist
When
Dec 2016 - Oct 2019
Categories
Beauty, Wellness, Lifestyle
Beauty
We designed a virtual swatch guide using interactive Ceros technology to highlight the client's key foundation offerings.
A summer haircare story featuring some of Sephora's best products for various hair types and concerns.
Tasked with linking foundation and family, we tapped mother-daughter and sister duos to share the unifying power of beauty.
Equal parts fun and functional, we educated readers on how to better care for their skin.
Reimagining a Mother's Day perfume story, we created an interactive grid using Ceros technology to help readers find the best fragrance based on characteristics and scents.
A collaboration between product, engineering, design, and editorial, we created a custom tool for Sephora that suggested a foundation for readers based on their current local climate.
With minimal copy, we put ULTA Beauty's 21 Days of Beauty offers front and center in a seamlessly shoppable article.
A guide to the best beauty supplements and tools for all your wellness needs.
We walked readers through an introductory anti-aging routine with help from cult-favorite philosophy skincare products.
An evergreen guide to caring for color-treated hair at home.
Tapping Walgreens beauty experts, customers, and an influencer, this interactive hub features a variety of personal beauty stories.
An introduction to "farm to skin" skincare, as told by the founder of Farmacy Beauty.
Promoting Huda Kattan's Facebook Watch Show, Huda Boss we got an exclusive interview with the beauty mogul herself.
Optimized for search, this article reviews the effects of SK-II Essence over the course of 2 weeks.
Fashion
Coach
Featuring Coach fragrance, we created a holiday color story with festive metallic hues.
eBay
A guide to buying sneakers on eBay, complete with a glossary.
Bloomingdale's
We styled Bloomingdale's key seasonal offerings in a how-to trend story.
Carolina Herrera Good Girl
Exploring the history of the stiletto, we teach readers how Carolina Herrera's Good Girl fragrance got its signature shape.
Gap
Inspiring readers to take a fashion risk, we shared some of Gap's best 2020 winter offerings — as monochrome outfits.
Puma
A feature on influencer Tiffany Acevedo, told with the help of friends and Puma sneakers, on a California backdrop.
Nordstrom Rack
Addressing a notoriously difficult task, we shared smart tips for those deciding to gift clothes for the holiday season.
Lifestyle
Nexxus
A wellness trend story on black rice, the key ingredient in this line of Nexxus haircare products.
Coors Light
A guide to the scenic hiking trails around the country, featuring options for all levels.
Hoka One One
We found the best outfits to wear for three trending workout classes of the moment.
Dole Frozen Fruit
We shared under-the-radar travel destinations, plus drinks inspired by each one.
think!
A breakdown of what to look for in a good protein bar.
Mexico Tourism Board
A guide to the sites and cities of Mexico.