Part of The Estée Lauder Companies, the Aramis & Designer Fragrances (ADF) team oversaw fragrance development and marketing for Tommy Hilfiger, Michael Kors, Donna Karan/DKNY, Ermenegildo Zegna, and Aramis. I joined as the sole copywriter across all brands, adapting to the voice of each new and existing scent.

Copy projects included: brand statements, PDPs, press releases, email marketing, holiday campaigns, paid + organic social, counter displays, blow-ins, retailer copy, beauty advisor scripts + social copy, internal communications, legal claims, more.